
This one-year communication plan for Amazon Fresh is designed to enhance Customer Relationship Management (CRM) by fostering stronger connections, improving customer experiences, and driving long-term loyalty.This Document Demonstrates:
- Omni-Channel Strategy
- Legislation & Ethical Considerations (GDPR, ASA, D&I, Sustainability)
- Customer Profiling & Journey Mapping
- Target Audience & Segmentation
- User-Generated Content Strategy
The Document Brief
The goal of this campaign was to drive 50,000 loyalty card users to use the Costa Kiosks in their next three visits, maintaining or increasing the average spend of £5.50 within a chosen quarter of the year (Winter).This Campaign Demonstrates:
- Creative/Strategic thinking
- Primary & Secondary Research
- Omni-Channel Strategy
- Target Audience & Segmentation
- Use of AI-Powered Creativity (Infographics)
- Retention Strategy


The Docmument Brief
This document showcases a successful marketing campaign proposal for Costa Coffee, combining creative strategy and data-driven analysis.This Document Demonstrates:
- My ability to plan and execute multi-channel campaigns.
- Optimize budgets
- Calculate ROI using insights to engage customers and drive measurable business results.
Document Brief
This Analytic poster/document demonstrates the ability to conduct a thorough analysis of data sourced from the luxury sector, presenting an overview of the industry, highlighting its leaders, and detailing the data used for the analysis.


The Document BriefThis document presents a marketing campaign proposal for Peppa Pig Lullabies, delivering five creative strategies designed to drive audience engagement and increase music streams across platforms used by young families.
The Document BriefThis document presents Xbox: Mental Health Mode, an innovation designed to detect player stress during gameplay and activate an AI-powered calming interface that supports healthier, more positive gaming experiences.

I also produce high-impact video content for brands, combining cinematography, drone operation, and post-production expertise. Skilled in Adobe Premiere Pro and After Effects, I create visually engaging stories optimised for social media, campaigns, and digital platforms.
I capture bold, modern imagery across portraits, lifestyle content, and live events. My work focuses on clarity, composition, and storytelling — delivering visuals that elevate brand identity and create strong digital impact.






If you’d like to discuss opportunities, collaborations, or see more of my work, feel free to reach out.